How to Create Beats Fast and Easy With Expert Audio Production Advice

To create beats the fast and easy way takes having the right tools and applications to get the job done with maximum workflow and with minimal fuss. Starting with programs that are dedicated to creative beat making and music production can help in launching you into an atmosphere of inspiration and prolific writing in little to no time at all. Applications that get you up and running quickly and efficiently instil an immediate sense of motivation that makes you never want to leave your computer. Having the right software for creative audio production brings to you a world of unlimited possibilities when working on your tracks.

To create beats that stand out and set you above the rest takes nothing but shear talent matched with top audio production skills and knowhow. Nothing will make any difference if there is no talent to begin with. With true beat making talent, a producer knows how to put together the right sounds with the right mix that moves people to stand up and take notice of their music. The cost and size of the program makes no difference at all.

Having an expensive program loaded with amazing sounds and production tools will not automatically make a hit selling, club slammin’ beat. But, to create beats and compete in today’s highly competitive world of the music business, it is a necessity to posses the tools of the trade and to know how to work with them effectively.

Basic audio production tools include processors such as compressors, limiters, EQ and effects just to name a few. In order to successfully produce music fast and efficiently that stands up to industry standards of production, you must possess or gain knowledge on how to use these and other tools in depth. Without the use of these audio processors we would not be able to achieve the level and quality of music production we here today.

If you are serious about your music and want to create beats that work well on all audio playback devices and platforms then you must adopt the mentality of a professional producer. Professionally mixed tracks depend heavily on tools such as those I have outlined above to deliver the quality of punch, clarity and overall fidelity of the music we here today in all types of audio applications including radio broadcasts, club mixes, movie soundtracks and consumer goods like video games and so on. There is no way to produce quality professional music in today’s industry of modern production without understanding in detail the function and application of these tools.

Chinese Lingerie and Intimate Wear Industry Market Overview

Lingerie industry is in a state of intense competition. Fashionable and price friendly lingerie’s are sold by the manufacturers while global brands are looking for new markets. International specialty brands are at their wings; seeking entry into emerging markets for future growth. Current global market for lingerie’s rose by 2.6% to $29.92 billion USD from 2004 to 2007, while clothing prices dropped down by 4%. China, as an emerging market has seen a growth rate of 8.1% during the same time. Fast fashion retailers are now offering fashionable intimate apparels at lower prices and are undertaking hardcore marketing efforts to sustain their brand image in China. On the other hand, China itself is a major exporter of apparels to the global market at competitive prices.

Chinese Lingerie Market:
Chinese lingerie market is a dynamic sector. Their market structure is composed of many national and international brands, and intimate apparels are brought in by many countries; names unknown to the consumer. The country’s lingerie market is a fast moving one, and there is a drastic change during the recent past. The lingerie market is estimated to be of a total value of 2 billion euros, and industry experts predict a further positive increase of 20% every year. The country is the third largest for luxury consumption, and is assumed by the market leaders to catch up with the position of Japan in the next 10 years. China is a key player in fabric industry, having good potential for creation and consumption. Major lingerie players in China have reassessed their market positions, and are now closing the knowledge gap to become ‘low cost’ producers.

Integral Apparel in the Wardrobe of Chinese Women:
As Chinese lingerie manufacturers eye the global market, rest of the world eyes China. Shanghai is in the forefront of the lingerie boom. Lingerie is progressively becoming one desirable item in the wardrobe of Chinese women. A survey states that an average Chinese woman spends 8% of their fashion budget on lingerie annually. Though 8% appears to be meager, China is populated with 503 million women and the huge numbers are promising. From lavishness, luxury lingerie’s have now become a wardrobe necessity. A lingerie industry survey states that Chinese population consists of more than 200 million women in the age limit of using lingerie, the annual consumption would go beyond 600 million pieces, reaching a sales figure of 15 million RMB.

Exports-The Lacy Lingerie Race:
Encompassing promising prospects in the global market, lingerie industries in China are actively seeking opportunities to expand its domestic market overseas. On an average, the country exports around 4 billion pieces of lingerie; annually. They export intimate wears mainly to France, US, Japan, and Europe. Export of Chinese bras rose as high as 10.5 million; i.e., 93% after the EU ended a 40 year quota system. China enjoys a good market in US as a lingerie exporter. Its performance is on a high base capturing 25% of exports to US. Despite the restrictions on US exports to China, the communist giant is expected to become the third largest exporter to US. China, enfolded with continuous enhancement in technology, makes it a cost effective destination for other countries to have their production base offshore. China along with India is projected to increase its global market share by $100 million USD each in the next few years.

Leading Intimate Wear Hubs:
The city of Shenzhen is considered as the ‘fashion capital’ of China. It is a pedestal of domestic and foreign intimate wears, designing, R&D, and manufacturing of lingerie’s. The economic benefits acquired and the market size favor Shenzhen and draws continuous attention of the investors. Many popular brands sold in the global market are being exported from the Pearl River Delta, especially Shenzhen. The ‘Sun Hing Group’ who manufacture 70% of its lingerie accessories in Asia, the ‘YKK’, a fortune 500 company, and ‘Regina Miracle’ all have their manufacturing base in Shenzhen. The city has a perfectly formed industry chain starting from design to production, marketing, and sales both at the domestic and export level. A renowned lingerie brand has launched its outlet in Shenzhen especially because of its cluster effect which will enhance brand promotion and boost sales. Two of the popular Chinese lingerie brands come from Shenzhen, and almost 10 internationally reputed lingerie brands have their production base here. Topform, Calvin Klein, Triumph, Regina Miracle, and Victoria’s Secret are a few to name. Embry Form, Xusany, Venies, Ordifen etc are a few domestic brands, having their manufacturing facilities in Shenzhen and enjoy a nation wide reputation.

10 Packaging Trends That Will Make Consumers Buy In 07

People are sick of conventional advertising. Let’s face it, most of today’s ads aren’t working or, at best, aren’t generating sales. So marketers need other methods of communicating the product’s worth to the consumer. The package becomes an obvious and valuable means to that end. The point is if someone doesn’t pick up your product they are never going to buy it. That’s where the packaging as an advertisement comes into play. How can you engage the consumer at the beginning of the product relationship? The package is your silent salesperson and it better have the right message delivered to the right audience — no matter what product is inside. It’s all about the package (or should be) and who buy’s it and why is it purchased.

Understanding and cultivating the consumer is an ongoing task. Consumer preferences can change on a whim. When it comes to product packaging, it’s important to understand the mindset behind consumer decisions. Each year new trends move into the foreground. Yet, while some are here to stay others move on as quickly as the came in to being. Some trends become mainstream across all industries, ethnicities, and generations. Trends have power. Use them wisely and you will reap the rewards. Here are 10 packaging trends that will impact whether the consumer will purchase your products or not.

1) The Trend – The Alpha Female.
She is the primary shopper and 80% of the time the decision maker. Companies are finally waking up to the power of the purse. She’s your primary target no matter what her age bracket. Fortunately, we have passed the “Age of Pink” where marketers believed that anything pink would sell. Now companies are looking at what women really want and not just what advertisers think they want. There is a new generation of pink packaged products, but the color is now utilized in a way that makes sense. It is not used simply because marketers consider it feminine.

What To Look For And Do:
Solve her problems. She is overworked, overstressed, time-crunched, multitasking and in a hurry. Offer her a solution. Most of all make it easy with simple instructions and virtually a no-brainer to make the purchasing decision. Fulfill these needs and you will have a packaging winner.

2) The Trend – Baby’s Got Bling.
The luxury market is on the rise. Whether its designer bottled water or pet care products, consumers are willing to pay a premium. Nothing is too off the wall in the luxury market. If it’s packaged right, it will pique the customer’s interest. Consumers are on the lookout for that one unique product that they just have to own. A good example is the recent introduction of clear vinyl handbags. This spawned off of the clear bags used to display toiletries to security at the airport. Now consumers are spending hundreds even thousand of dollars to own one. Will it last? Who knows, however, some designers are making serious bucks.

What To Look For And Do:
Trade up on existing products. Move them out of mainstay categories and into the luxury market. More luxurious packaging on commodity items will make them seem special. The middle of the road packaging market is declining. People are either buying on price or paying a premium to satisfy a need.

3. The Trend – Brand Slutting.
Forget about brand loyalty. Those days are gone. Marketers have spent big bucks trying to ensure product commitment but consumers are moving from loyalty purchases and trying new products. One thing that is driving this trend is the growth of private label packaging. PLMA President Brian Sharoff presented these findings at a recent trade show. According to the survey, 41% of shoppers say they are “frequent” buyers of store brands, up from 36% five years ago. When the product looks as good and works as well as branded products, consumers are willing to take a chance. If their needs are met, chances are they will never go back.

What To Look For And Do:
Opportunities abound in private label packaging that transcends traditional categories. Look at the growth of the tea industry. Virtually every conceivable tea is on the market today and this market is growing. Consider how you can take an existing product and create something consumers will desire to try.

4. The Trend – BOOM.
Who will be the biggest future purchasing demographic? The 50+ generation. The numbers are amazing and it’s a continued growth market too. Earn this customers TRUST and you will retain their purchasing power for 25 years. So why aren’t we getting products packaged for this market? Many of the seniors’ issues are the same as other consumers, they just need more of it: Easy to open, easy to read, easy to handle or store.

What To Look For And Do:
Don’t ignore ways to improve existing product packaging: larger type, ergonomic capabilities or even products that are easier to hold onto. I’m amazed by the lack of innovation in this category. When we brainstormed at the FlexPack Conference about senior friendly product concepts, the audience offered lots of great ideas about how to serve the market sector.

5. The Trend – Greenwash Me.
It’s all about the “green” or lack of it. This time I think it’s going to last. Consumers are being bombarded with messages about the environment. We all are media creatures and the media loves anything “green.” You may not be aware that consumers are on their third wave of environmental awareness. The last two influences died out once the reality set in that it cost the consumer more to be “green.” But retail drivers such as Wal-Mart and Tesco are holding fast to their line in the sand. The standards they established and are trying to implement will drive “green” initiatives down through the entire retail chain. Whether it’s a true mandate or a political ploy, consumers are awash in a sea of “green” information. Additionally, the packaging of products with environmentally friendly materials is being scrutinized.

What To Look For And Do:
Explore ways to “green” up your product packaging. Whether its eco-friendly, bio resins, bio plastics, recyclable, post consumer waste or whatever works for your business, explore these options in your product packaging. Be wary of trotting out a so-called environmentally friendly package just to capture a trend. Consumers will see through this ruse.

6. The Trend – Make It Mine.
Personalization or customization is hot. Consumers want products uniquely theirs. Treat them special and not just as one of the masses. Make them feel like you understand their needs. Offer them ways to expand their brand loyalty through a product with which they are already comfortable.

What To Look For And Do:
Don’t overlook ways to engage your consumer though personalization of their favorite products. Many major marketers have already jumped on this bandwagon. Personalized catsup, cereal and candy are a few examples. Ask how you can create a personal bond with this consumer through product packaging.

7. The Trend – WOM – Word of Mouth Marketing.
Do you have a satisfied consumer? How can you persuade them to pass the word on to other potential customers? The key is to create a buzz about your product that is so strong a consumer needs to tell someone about it.

What To Look For And Do:
How can you turn a customer into an evangelist for your product? Offer them something special in return for their loyalty or support. Offer them other products made by your company. Set up a rewards program. Don’t just offer a few cents off. That doesn’t work. Give something of real “value” to the customer and not necessarily money.

8. The Trend – Your Nose Knows.
Smell has been one of the least used senses incorporated into product packaging. That is changing. Companies are figuring out ways to “connect” to the consumer through the sense of smell. Look at the success of the of Verzion’s “Chocolate phone” (incorporating the scent of coca) into the product marketing. The continued growth of scent marketing is more than just an odor; it’s a way to reach consumers through a sensory relationship.

What To Look For And Do:
Integrate smell into your product package. Not just a fragrance but a smell that is integral to the marketing concept. Look for continued advances in packaging that smell like the product within.

9. The Trend – Se Habla Chinese?
I recently read a staggering statistic. China is now the world’s largest packaging market. It’s relative to disposable income and the demand for increased consumer goods as incomes increase. In the US we are already well established in marketing to the Hispanic consumer. Virtually every packaged product is bilingual, but what about markets outside the US? We are no longer the primary player. It’s important not to overlook the globalization of consumer product packaging. Your product may be delivered to a consumer halfway round the world

What To Look For And Do:
Think global. Think about customers from all countries; not just the country of manufacturer. Be sure and study the cultural ramifications too. What works for product packaging in one country might not work in another.

10. The Trend – Code Orange.
Consumers are worried. Look at the recent e-coli and salmonella product recalls. Consumers are leery of what they buy, what it’s made of, how it’s processed, and where it comes from. More importantly they are beginning to question its security through the distribution channel.